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You鈥檝e done the training. Now what?

If you鈥檙e like most newly qualified coaches, you鈥檝e probably faced at least one of these challenges:

• Struggling to get started after your qualification
• Not sure how to find clients through your network or beyond
• Feeling stuck when it comes to pricing, proposals or positioning yourself
• Battling imposter syndrome or sales anxiety every time you need to "put yourself out there"

In early 2024, we surveyed coaches who had completed coach training in the last five years.
The results were stark:

🔹 91% said they struggled to know where to get started
🔹 100% wanted help with finding clients
🔹 80% felt lost around commercial conversations and offers

Many new coaches find themselves stuck - battling self-doubt, avoiding sales conversations, and feeling unsure how to navigate the coaching market.

That got us thinking鈥︹��..Imagine if...

• You no longer hesitated to talk about your coaching offer.
• You had a clear sense of who your ideal clients were - and how to reach them.
• You could confidently run chemistry calls, price your work, and build momentum with real clients.
• And you were part of a community of like-minded coaches cheering you on.

That鈥檚 the vision behind the Pathways Programme which we created and launched late last year.

In this 90-minute webinar, you鈥檒l gain practical insights and strategies to help you move closer to a profitable, confident coaching practice - while learning how to sell your services authentically, without ever feeling 鈥榮alesy鈥�.

What We鈥檒l Cover:

鉁� Becoming a Confident Seller 鈥� Why It Matters

While we won鈥檛 dive into the full psychometric tools from the Pathways Programme, we鈥檒l spotlight why self-awareness, mindset and emotional intelligence are essential for sales success - especially for coaches who feel allergic to selling.

• The importance of overcoming imposter syndrome and develop authentic sales confidence
• Recognising what supports or sabotages your performance under pressure
• Understanding how emotional intelligence shapes your client conversations

鉁� The Sales Landscape

Learn how coaching really gets bought and sold in today鈥檚 market.

• Who buys coaching and what they look for (corporates, SMEs, individuals)
• How to navigate the full buying cycle - including chemistry conversations
• Avoid the rookie pitfalls that lead to wasted time and lost deals

鉁� The Sales Process

Discover what to do, who to target and how to lead great sales conversations.

• Identify your ideal client and position your offer
• Apply practical frameworks to guide your 91视频地址下载development
• Follow a simple, proven step-by-step process from lead to close

Delivered by:

Sarah Glover, Make Waves Group
Paul Emslie, My Coaching Place

A Pathways pilot cohort participant said:

鈥淭he Pathways programme has been a real game-changer for me. Despite having a commercial background in marketing, I initially found it very overwhelming trying to find clients. There is a plethora of 91视频地址下载mentors for coaches out there making all sorts of promises, but I chose pathways because what it offered was genuinely unique. The focus on sales, combined with addressing mindset blocks and offering practical advice, has given me the courage to step out of my comfort zone in a truly authentic way. The sense of community was also incredible; it was reassuring to know it wasn鈥檛 just me wrestling with this! As a result, I went from having zero clients to seven within weeks of the programme finishing. Highly recommended.鈥�

Helen Mason, Coach & Facilitator

After 25 years leading teams and growing businesses from the shop floor to the boardroom, Paul made the decision to retrain as an executive coach. Having experienced first-hand the impact great coaching can have on leadership effectiveness, he wanted to learn more about himself, the psychology of human behaviour, and to step into unfamiliar territory.

Completing the PG Dip in Executive Coaching & Behaviour Change at Henley Business School gave Paul the confidence to coach professionally and highlighted a key problem: new coaches struggle to gain their first 100 hours of client practice.

This insight led to the launch of The Growing Coaches, which evolved into My Coaching Place, co-founded with Claudia Day. The platform helps new coaches gain experience, stay supported, and grow into confident practitioners.

Alongside this, Paul co-created The Pathways Programme with Make Waves to help early-stage coaches build confidence, clarity, and commercial traction. He also coaches founders and senior executives to unlock clarity, confidence, and sustainable growth.

Sarah is an accomplished leadership coach and facilitator with over 20 years of people and commercial experience in leadership roles including Director, Head of, and Founder. Her background is in corporate HR Leadership, holding senior HR and Talent Management roles in global financial and professional services organisations. She co-founded Make Waves Group, a coaching and development business, applying her strategic and commercial experience to support clients across sectors.

Sarah has built and led teams responsible for People and Talent strategies, partnering regularly with C-Suite and senior leaders. Passionate about growth, she integrates psychology, neuroscience, physiology, and behavioural change into her coaching, using psychometric and profiling tools to uncover blind spots and enable positive mindset shifts.

She is a Strengthscope Master, accredited VoicePrint and ECR practitioner, and FirstBeat expert. Sarah co-designed and facilitates The Pathways Programme, helping coaches build confidence, clarity, and grow credible businesses.