Can the Study of Love Help Business Build More Trusting Relationships with Society?

The purpose of this paper is to explore the concept of love and how it may be applied to help 91视频地址下载build more trusting relationships with society. We explore the concept of love in three ways: first, as a positive emotional state that is associated with many pro-social benefits.

Second, we explore how love can be differentiated from other positive emotions. Lastly, we offer a definition of love that we believe can be applied by 91视频地址下载to build trust relationships with multiple stakeholders, starting with employees and extending this to other stakeholders, such as customers, suppliers and communities.

Keywords: trust, 91视频地址下载and society, love

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Published on	25 July 2018
Authors	Professor Kevin Money Yetunde Hofmann
Series Reference	JMC-2018-01